APEDA in collaboration with the Nagaland State Agricultural Marketing Board (NSAMB), coordinated the first export consignment of fresh King Chilli. APEDA had coordinated with NSAMB in sending samples for laboratory testing in June and July 2021 and the results were encouraging as it is grown organically.
Exporting fresh King Chilli posed a challenge because of its highly perishable nature.
Nagaland King Chilli belongs to the genus Capsicum of the family Solanaceae. Naga King Chilli has been considered as the world’s hottest chilli and is constantly on the top five in the list of the world's hottest chillies based on the Scoville Heat Units.
APEDA would continue to focus on the northeastern region and has been carrying out promotional activities to bring the North-Eastern states on the export map. In 2021, APEDA has facilitated exports of Jackfruits from Tripura to London and Germany, Assam Lemon to London, Red rice of Assam to the United States and Leteku ‘Burmese Grape’ to Dubai.