Union Minister of State for food processing industries and Jal Shakti Prahlad Singh Patel Launched seven indigenous food products of Manipur in Imphal on Saturday as a part of the Make In India initiative.
The food items include black rice laddoo, black rice fruit and nut cookies, hot and spicy bhujia, Kabok mixture, Manipuri casava barfi, bamboo shoot murabba and fig laddoo.
These products were developed under the Incubation Lab project of Manipur Food Industries Corporation Limited (MFICL) in collaboration with TQS Global, Ghaziabad. The budget for the project was Rs 10 lakh.
Speaking at the function, Patel said, "Across the globe, we have a high demand for Indian foods, including those from northeastern states. However, our main concern is maintaining the high quality of manufactured items, which is also consumers' expectation."
Patel also lauded the MFICL for the quality packaging of the newly launched products.
Patel further said that food processing is a focus area of the Prime Minister, and added that materials available in the North East are mostly from the hills and forests and products from these materials are in high demand in the country and abroad.
However, these products still need certain requirements, like inscription of scientific and detailed information on the products, branding and marketing and transportation, he said.
The labelling and packaging of the products are being done at Imphal, Delhi and Mumbai to achieve fine branding and attractive display, an official said. For marketing and distribution, MFICIL is taking steps to market locally and outside the state, with outlets in metropolitan cities.