Reality show Bigg Boss 19, hosted by Salman Khan, has set new records with its grand debut on JioCinema, marking the largest OTT launch for the franchise in India.
The opening episode clocked 2.3 times higher reach and 2.4 times more watch-time compared to last season, while peak live viewership nearly doubled, according to official data.
The massive response highlights the franchise’s growing digital dominance and reflects the rising shift of audiences from television to OTT platforms. Social media platforms also witnessed a surge in buzz, with show-related hashtags trending across the country.
Industry experts say the historic launch cements Bigg Boss as India’s most successful reality format, while also underscoring JioCinema’s emergence as a major player in the streaming space.
