Consumer protection regulator CCPA has issued notices to several e-commerce companies, including Amazon India and Walmart-owned Flipkart, directing them to remove merchandise featuring Pakistani flags from their platforms, Consumer Affairs Minister Pralhad Joshi said on Wednesday, May 14.

The Central Consumer Protection Authority (CCPA) also sent notices to Ubuy India, Etsy, The Flag Company, and The Flag Corporation, saying the sale of Pakistani flags and related merchandise would not be tolerated.

“Such insensitivity will not be tolerated. E-commerce platforms are hereby directed to immediately remove all such content and adhere to National laws,” Joshi said in a social media post.

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