India’s hospitality industry, which experienced growth comparable to the previous year, saw a notable shift towards tier-II and III cities, which represented almost 50% of all hotel transactions.
In 2024, around 25 transactions were reported, mainly concerning operational properties in both commercial and recreational locations, according to a report by real estate consultancy JLL.
The report indicated a notable movement towards tier-II and III cities, which represented almost 50% of all hotel transactions.
This shift has successfully expanded the industry’s presence, providing quality lodging to markets that were previously lacking, including Amritsar, Mathura, Bikaner, and others.
In 2024, the report indicated that investor diversity included high-net-worth individuals, family offices, and private hotel owners, who collectively accounted for 51 percent of the transaction volume.
